Demographic acronyms reflect holiday choices in Superbreak study

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Demographic acronyms reflect holiday choices in Superbreak study

Ever since the dawn of “Yuppies” in the mid eighties demographic and lifestyle acronyms have been common place in British lingo. Amusing and occasionally less than politically correct these acronyms reflect the British love for making fun of different lifestyles and social groups. One area where these different groups certainly differ is their preferred options towards holidays and travel. UK short break and travel specialist http://www.superbreak.com takes a look at the different types of holiday each group may find itself drawn to.

D.I.N.K.Y - Double Income No Kids Yet

With a high disposable income but perhaps not a great deal of free time due to heavy work commitments, the D.I.N.K.Y’s holiday of choice is definitely the European city break. Heading straight to the airport after work and heading to locations such as Paris, New York or Barcelona is particularly appealing to a group who are looking to fit as much into a 2-3 day break as possible

For further information on city breaks around the world : http://www.superbreak.com/international-hotels.htm

O.R.C.H.I.D – One Recent Child, Heavily In Debt

With halcyon days of being a DINKY a mere distant memory and a screaming child in tow, O.R.C.H.I.D’s holiday choices have become great deal more limited. Extensive journeys have become impossible and long periods of time away from home are difficult with a young child. Therefore, the ideal solution would appear to be a quality short break nearer to home. Cities such as London and Edinburgh have an abundance of activities to suit any taste and trips to relaxing country hotels can provide welcome relief – just as long as it doesn’t go over budget!

For further information on budget hotels: http://www.superbreak.com/discounted-hotels/themes/theme-4.htm

S.I.T.C.O.M – Single Income Two Children Oppressive Mortgage

If they are lucky ten years down people can progress to the dizzy heights of a S.I.T.C.O.M. The main achievements of the past ten years have been adding to their offspring and increasing their debt

problem with a revenue sucking mortgage. Unfortunately, for SITCOM’s their finances dictate the two weeks in Vegas is not going to be practical. A holiday where the children are going to be entertained without breaking the bank is the priority. One excellent solution is to take advantage of the burgeoning theme park industry in the UK which now boasts some of the best parks, rides and hotel accommodation in the world. Fantastic for the kids during the day and excellent crèche facilities to let the parents relax during the evening.

For further information on theme park breaks : http://www.superbreak.com/themepark-breaks.htm

G.L.A.M – Greying, Leisured, Affluent, Married

By the time you reach GLAM you have achieved all in life. Happily married, your children are off the payroll and you finally have a disposable income again – best get it spent before you become S.F.U (six feet under). With an abundance of time on your hands you can start seeing a bit of the world and take 2-3 week breaks in some of the best hotels the world has to offer in exotic locations such as Dubai, Las Vegas or Rome.

For further information on luxury breaks :
Luxury breaks with Superbreak

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Who is Superbreak?

Superbreak.com, incorporating Theatrebreak.com, is the internet division of Superbreak Mini Holidays Limited, the market leader for short breaks throughout the UK. Superbreak is part of Holidaybreak plc, a publicly quoted leisure company whose share price can be found in most major UK newspapers, or at http://www.holidaybreak.com

Based in York, England, Superbreak specialises in booking 2-5 star hotel accommodation throughout Britain for the leisure traveller. Superbreak holds allocations of rooms at all hotels and we can book up to and including the day of departure.

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Contact Robin Richmond
E-mail: Robin.richmond@bigmouthmedia.com
Tel: 0131 561 2253
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