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VoIP Communication: Technology Helps Your Business
Communication has come a long way from the time of smoke
signals. What was new yesterday is considered required today.
Technology advances are fast and furious and to keep ahead in
the business world you must advance along with it, or risk
missing out on the new moon.
The speed and effectiveness of your communication infrastructure
is vital in today's marketplace, where clients expect instant
results. In addition, your ability to virtualize your office is
key in a decentralized and mobile environment. Assisting your
customers and making them feel serviced is vital in a world
where price comparisons can be retrieved in an instant. Service
will set you apart. This is where advanced communication
technology can help.
The following is an example of how Life Communications LLC
assisted a business improve their communications effectiveness,
work product and bottom line. Saran Importers Inc. (name has
been changed) is an importer of many products, including
clothing, undergarments and electronics. They have small offices
in California, Michigan and Texas with their headquarters in
Brooklyn, NY. The Michigan and Texas offices have two salesmen
per location, while the California office has three operations
people and one salesman. The Brooklyn headquarters has 10
operations people and three salesmen. For the sake of
simplicity, the definition of "operations people" is people who
don't travel extensively, while salesmen do.
They had a Lucent Partner system in Brooklyn and small SOHO
(Small Office Home Office) Panasonic multi-phones in the remote
locations. They communicated with the remote locations by
calling them over a regular phone line and with the salesman by
office number or cell phones, which they also gave to the
clients. Some problems arose from this arrangement. The
following are a sample:
- High cost of inter-office communications.
- Multiple places for voice-mail. Hard to manage.
- If the cell phone was dead or otherwise not available the
calls went to voicemail or were lost.
- If a salesman was unavailable for extended periods (more than
one day) it affected communications with clients.
- No call accounting. No management of remote offices.
Life Communications replaced their Lucent system with a
customized PC-based advanced phone system. In the remote
locations they put Voice Over IP (VOIP) phones that communicated
directly with the VoIP phone system over secure private network
DSL lines. This enabled the remote offices to have all the
advanced features of the
main office.
They also setup a feature that enabled the salesman to manage
where they can be reached. In doing so, they would be able to
give out a single phone number that routed through the phone
system. They would direct where the phone would ring or even the
order of where they can be reached and the amount of times it
would ring by each location. If the call would go to voicemail
the voicemail would actually reside on the phone system and a
voice file would be emailed to the salesman. Some salesmen chose
to have a copy, of the voice file, also emailed to the
operations person who handled their accounts.
This solved their problems by doing the following:
- Cut down, drastically, on the cost of inter-office
communications. The costs of the DSL lines are marginalized due
to their dual-use as data lines. All calls between offices are
now as if they are in the same office, they communicate by
calling the extension, not an outside number.
- One place for voice-mail, all located on the phone system.
Cell phone calls are now called by the phone system and if the
salesman is unavailable it puts it in the internal voice-mail.
This allows for easier voice-mail management.
- Due to the advanced routing feature, calls can ring by
multiple places to reach a person who can help the client.
- When salesmen are now unavailable the calls can be
automatically rerouted to another salesman who can help.
- All calls, in all offices, can now be managed and kept track
of. Client communications can be more effectively handled.
This is just a small sample of the improvements made to the
business process. Another advantage to the VoIP system is; as
new features, and advancements, come out they can be integrated
into Saran's current platform. Expandability is also part and
parcel of this VoIP experience; the system can grow as Saran
grows. Cy Yablonsky is a realtor associate at Othello Realty,www.OthelloRealty.com.
Cy has an extensive background in technology and communications
and applies that to the real estate market. Feel free to reprint
this article as long as all links stay live and no changes are
made.
About the author:
Cy Yablonsky is a realtor associate at Othello Realty,www.OthelloRealty.com.
Cy has an extensive background in technology and communications
and applies that to the real estate market. Feel free to reprint
this article as long as all links stay live and no changes are
made.
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